Universal Partnerships & Licensing today announced it has entered into a representation agreement with Pretty Ugly, LLC, the creators of the popular Uglydoll brand, to expand the digital category of the imaginative Uglydoll world, or "Uglyverse." Universal will launch interactive and wireless content, such as apps, games, widgets and virtual goods. A feature film based on the Uglydoll characters is currently in development at Illumination Entertainment, Universal Pictures' main supplier of family and animated films. The film will be produced by Illumination founder Chris Meledandri ( Despicable Me , Hop , Dr. Seuss' The Lorax ), and distributed worldwide by Universal. The husband and wife artist team of David Horvath and Sun-Min Kim created the Uglydoll characters in 2001, and...
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